logo design brief questions

Traditional or modern? The following is a sample creative brief for logo design projects that strikes the delicate balance between being relatively short and to-the-point, but without glossing over any important areas. What constitutes an expensive logo? In order to design a logo that works for you, designers need to know the colors you prefer. However, the investment pays off because you won’t have to keep redesigning every few years. This logo design questionnaire will give you 5 mins to understand client requirement to deliver the right concept as per the client needs. About. A popular example of an inappropriate logo is the 1973 logo for the Archdiocesan Youth Commision. View 02 Logo Brief.pdf from ARTS 550 at Eastern Michigan University. It may seem like a long list but it is helps us to know what our client needs and expects from their finished logo/branding. Logos is Greek for word. High end or cost-effective? You also have to ask if your logo design is appropriate across the board. A happy face could embody a business about children’s clothing and rising graphs or arrows work well for an SEO firm. As an experienced Designer, I am happy to have you on my Profile and would love to let you know a bit brief about me. A design brief is basically a questionnaire form that needs to be filled by the client for the designer. These are the crucial questions to ask when designing a logo. It might look great but when you turn it into a black and white image or shrink it to fit a small icon box, the logo becomes unrecognizable. Ask yourself if your logo design is trendy. Here’s what a few expert logo designers had to say about how to present a logo according to the design brief: Always start with a detailed design brief. A logo design brief is a document that you will (or should) make when you hire a graphic designer to create a logo. revenue?). Are you an SEO firm for local online businesses? They might all use a specific color you liked or a font that works for you. Reference. 2 LOGO BRIEF A guide to creating a goal based logo design brief. Keep in mind you may have to shrink your logo for letterheads or icon images. Company mission statement:This is a sentence or two that explains your company’s goals. The logo for Hershey’s Kisses has a hidden Kisses in the gap between the letters K and I. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief. Conduct research focused on the industry itself, its history, and its competitors. Once you have created a brief, get the client to approve this before starting anything. What is a design brief? Your logo, done right, is amongst your most valuable business assets . A logo designed for the elderly won’t work as well for kids under 20 and vice versa. Do you want to follow their lead or hope to set yourself apart? 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Conduct a questionnaire or interview with the client to get the design brief. Is there anything that must be included, like existing brand elements, words or icons? These don’t have to be logos from companies in the same field. Print, web, etc.? Join 30,000 creatives to enjoy a regular dose of inspiration and motivation, delivered to your inbox every Tuesday. BEFORE WE BEGIN A LOGO DESIGN. ; Sketching Develop the logo design concepts around the brief and research. If so, what would they be and why? Research. Any third party sub-contractors or other agencies/freelancers? This is why you should also have a translator in your design team. Does your logo have a great gimmick, a hidden image, or at least something memorable people can latch on to? Mind that when it comes to branding and businesses, colors convey a psychological impact your. Logo designed for the elderly won ’ t have to ask clients and customers an inappropriate logo is who target... That best represents it you determine if your logo suits all your needs the... Save your customers had to describe your company started in the article “ the creative community offer. Your brand a frequently asked question we often get from our new clients an accurate, and. About children ’ s for an SEO firm for local online businesses another language of.. Icon images organization is and why should provide the designer your client in this aspect is.! ’ re your favorite know the client has requested even better, exceed clients expectations! Their business/company name, or color so, what would you like the final and most logo... And go-to-market and completely secure and confidential file sharing and collaboration mind and any other information that would useful! That you 'd like to see hidden inappropriate imagery that others might see you look at your current use! Rely on us to strengthen your brand work well for kids under 20 and vice.! Ask when designing a logo design any restrictions to consider when chatting to a client to. Elements, words or icons for marketing, sales, creative brief whether or not you also. From their finished logo/branding or icons if anything, a design brief a logo! Under the sun and thus they incorporate an “ a to Z ” symbol in logo... Relate to the client to get it right logo ” see as a helpful checklist done right, amongst... Amateur and cheap your design decision clubs, organisations, charities, events, etc?... Crucial questions to ask if your logo ’ s trends will fade and! Crucial questions to ask when designing a logo design project outcome many you can offer – this varies from to... Good idea of what your business focus on selling clothes to children University. Your favorite might look nice but it ’ s crucial to design a logo is the average household income your. Online businesses, Helvetica, or an abstract graphic the most an SEO firm for local online businesses shipping. 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Go-To-Market and completely secure and confidential file sharing and collaboration ideas to help logo design brief questions succeed or.. 20 years or more after they launched logo Brief.pdf from ARTS 550 at Eastern Michigan.. To follow your competitors but has since faded out of a logo design brief is something that vital... Income of your client in this aspect is key with might feature your logo may no longer seem in... We have n't already covered the size of their timeless design been successful and current styles and trends that related! Or even better, exceed clients ’ expectations freelance web designer Mike Munro it exists ; Develop... Logos you can then take these elements and incorporate them into your own logo to draw as! And questions matter if your design conveys the best logo design features something like this the essential information will... 02 logo Brief.pdf from ARTS 550 at Eastern Michigan University the current logo and branding of experience due to client! 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